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Male Power pioneered the concept of “male lingerie,” a label coined by our visionary founder, Sam Baker. During the mid-1970s, when our company first opened for business, his ideas were original and audacious.

He embraced lifestyles that had yet to gain full acceptance, and identified a seemingly simple but rarely acknowledged truth – men, like women, want to look and feel sexy in their intimate wear. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. We continue to promote that joyous and liberating ideology.